Videoamp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media…
4.5
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
W4 llc was acquired by digital media solutions on July 1, 2018. The w4 performance ad market™ was officially wound down on jan 1…
4.5
1 reviews
Wordstream by localiq is your go-to source for data, insights, and endless digital marketing ideas. Our original content, powered…
4.5
926 reviews
Paid-search ad creation, optimization, and analysis powered by AI. Adlabs creates hundreds of thousands of ads every year and has…
4.4
11 reviews
Audiogo (formerly known as bbc audiobooks America) is a leading publisher of distinctive single-voiced and full-cast dramatized…
4.4
42 reviews
Boostable makes advertising easy for sellers and brands on marketplaces. We grow marketplaces by helping their sellers advertise…
4.4
9 reviews
Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences…
4.4
384 reviews
Fraud blocker is a leading click fraud protection software for marketing professionals that uses proprietary algorithms to detect…
4.4
15 reviews
Lotame’s 20 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and…
4.4
113 reviews
Narrative's data normalization and collaboration infrastructure makes data usable across your teams, businesses, and partners…
4.4
4 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
Powerlinks media, ltd. Is the advertising industry’s leading relevance automation platform, powering growth for some of the…
4.4
4 reviews
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
4.4
58 reviews
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
4.3
122 reviews
Adapex helps leading us websites maximize their monetization through expert optimization of all programmatic channels and…
4.3
3 reviews
Adgate media helps desktop and mobile app developers maximize their revenues. We accomplish this by using non-intrusive…
4.3
38 reviews
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
4.3
17 reviews
Datalogix is now part of Oracle and provides marketing infrastructure for the data-driven era by connecting digital advertising…
4.3
3 reviews
Distroscale offers an industry leading video-as-a-service platform, distrostream™, for creating, distributing, and monetizing…
4.3
3 reviews
Founded in 2009, engage:BDR is a leading cross-device video and display advertising solution provider. We were one of the first…
4.3
2 reviews
Engageya (engage your audience) offers a personalized & semantic recommendation platform empowering networks with a private label…
4.3
2 reviews
Ezoic is an award-winning technology platform that helps digital publishers maximize ad revenue and grow their audiences through…
4.3
9 reviews
Fullcontact is a real-time, privacy-safe identity resolution SaaS platform building trust between people and brands. We create…
4.3
98 reviews
Improving digital advertising and online privacy.
4.3
3 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.