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Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Stiddle helps teams understand their customers and grow faster. We’re a customer intelligence platform, purpose built for GTM…
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Founded in 1999, client command® is automotive’s premier data solution, delivering identity-level, intent data. Our mission is to…
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Tangent.AI helps beauty and haircare brands personalize every shopper journey using AI-powered selfies, quizzes, and product…
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International mobile ad tech company
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Tekwave is a cloud based SaaS security solution for visitor management, property access control, gated property solutions, &…
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Tize is both an advertising platform and a monetization tool for musicians and internet content creators. Paste your links into…
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Traffic avenue is a real time advertising trading platform using rtb (real time biding) standards. Advertisers and publishers can…
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When we look at the way tv has always been measured - a lot is missing from the equation: who’s actually in the room, and are…
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Tvty empowers marketers with actionable intelligence to measure and optimize global tv advertising. Tvty’s solutions allow brands…
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For over 25 years lmi corporation has provided a wide variety of dimensional gauging, including sequential flush & gap gages…
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Vibrant media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what…
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Videobloom is a “socially smart” video company focused on helping our clients connect, tell, sell and share their stories and…
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Vidyou's creative automation allows marketing teams to automate video creation for all items, across channels and formats - at…
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Achieve more analytically & effortlessly Asa specializes in advanced analytics, predictive modeling, opportunity mining, scoring…
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Woveon is a conversational technology that can absorb and analyze billions of conversations to give an organisation unrivalled…
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Wurl (an applovin company) is a leader in the ctv industry, helping connect viewers to the content they want to see with…
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Yellowhammer media group is a full-service digital agency that serves direct-to-consumer brands looking to grow and thrive in the…
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Zefr is the leading global technology company enabling responsible marketing for social walled garden environments.
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Kbmg operated as a knowledge-based marketing solutions company to help businesses use their data to improve marketing…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.