Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
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Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Optimatic is the leading video ssp enabling a programmatic, brand safe marketplace. Combining scale with unmatched levels of…
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Version2 is an advertising technology company specializing in programmatic media strategy and algorithmically-driven performance…
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Oxamedia corporation is an internet it company headquartered in Florida (USA). The company has developed its proprietary…
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Publisher access and measurement, redefined. Real results across publishers and channels. Amplify campaign impact and maximize…
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Pixability is the leading AI-driven technology & insights provider empowering the world’s largest brands & agencies to maximize…
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Pop tracker (popt) is the leading supplier of 3rd party proof of performance solutions to the out of home industry. Popt is…
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Goprimer.com | disruptive companies grow faster with conversion-optimized ad creative and landing page testing with primer. We…
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Publisher solutions
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Put it forward believes that people can do their best when the right information is put into their hands - in context. We create…
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Radianse provides intelligent solutions that automatically collect and process real-time information. Location data, movement…
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Relationship one is a company focused on modernizing marketing for businesses through a combination of strategy, technology, and…
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Latest articles from retargg
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I love your optimzation tool! Clients want to be informed about how they spend their money. I want to spend with a company that…
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Rgr marketing is an online performance marketing company specializing in lead generation for consumer financial services. Our…
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Roqad offers gdpr compliant identity resolution and data onboarding. Roqad’s identity graph products are used by leading brands…
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Roxot provides quality publishers with a full-service programmatic monetization solution. It grows your ad revenue by increasing…
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Sightly is the leader in real-time marketing and intelligence, driven by your brand's unique perspectives, positions and values…
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We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…
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No one knows how to drive growth and business performance through tv advertising better than simulmedia, a marketer’s most…
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Rocket fuel is now a part of sizmek. Sizmek is the largest independent buy-side advertising platform that creates impressions…
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Php scripts like auction script, classifieds script, job board script, business directory script, freelance script, B2B…
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Specless’ mission is to eliminate 90% of unremarkable digital advertising by empowering the remainder to be more valuable…
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Promote your video, and showcase your product or service to potential clients in minutes. Sprizzy makes promoting your business…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.