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Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Aroscop is a data-first advertising technology company that provides flexible and transparent advertising solutions for brands…
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Atlantis computing, winner of multiple best of vmworld and best of citrix synergy awards, offers the industry’s most flexible and…
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Audience partners is an enterprise advertising management company that operates an addressable advertising platform leveraging…
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Audiencescience is the world's first advertising automation solution delivering simplicity, effectiveness and accountability at…
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With audiencexpress, easily buy targeted, premium video inventory at scale. Learn how audiencexpress can help you today.
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Axwave inc. Delivers single-source audience data through atomi, using its proprietary acr technology to passively collect…
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Established in 2014, bdex is a 3-time inc 5000 company with identity at its core. Our omni iq suite of solutions for identity and…
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Bidmind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (dooh), digital audio…
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Bidswitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by iponweb…
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Bluecava is a fast growing provider of cross screen reach, targeting and measurement products for brands, advertisers, data…
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Our virtual marketing games run from your web-enabled website, mobile phone or tablets, point of purchase counter or trade show…
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Bridg, a division of cardlytics, inc., is a different type of identity resolution platform that converts transactions into…
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Buzzoola is the premier adtech platform in the cis region, now part of mts, the largest telecom provider in the market. We offer…
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Byyd is the mobile advertising platform for real-time bidding on mobile inventory. We make it easy to buy smartphone and tablet…
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Campaignrunner is a comprehensive and fully integrated campaign management platform. Our powerful and easy to use applications…
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Frustrated with traditional online ad services, serial entrepreneurs joshua smibert and adelle charles founded carbon ads around…
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We believe all businesses, no matter the size, should have the same ability to reach customers as powerful fortune 500 companies…
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Clypd is the advertising technology platform built exclusively for the television industry, empowering media owners and their…
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Commerce signals connects advertisers and publishers directly with near-real-time insights from financial institutions…
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Partneron by contentmx connects weekly marketing campaigns directly to your sales pipeline. It monitors key signals of buyer…
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Data ladder focuses on delivering quality data and cleansing solutions that would allow the full potential of the data in your…
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Datonics, a subsidiary of almondnet, is the internet's leading independent aggregator and distributor of highly granular and…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.