Sub-Category

Demand Side Platform (DSP)

For marketing teams buying programmatic ad inventory who need to reach audiences across web, mobile, video or CTV without negotiating with each publisher directly.

68 businesses

Fliphound

Wichita, Kansas, United States

Fliphound is changing that with an affordable, user friendly real-time bidding platform for buying ads on digital billboards. In…

4.3

illumin powered by AcuityAds

Toronto, Ontario, Canada

As the leader in journey advertising, illumin provides an AI-powered advertising technology platform that enables you to break…

4.3 18 reviews

Simpli.fi

Fort Worth, Texas, United States

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…

4.2 74 reviews

Vertoz

Mumbai, Maharashtra, India

Vertoz (nse: vertoz) is a global AI‑led digital advertising ecosystem, where strategies and execution are engineered for…

4.2 5 reviews

Adcash Advertiser Platform

Tallinn, Harju Maakond, Estonia

We’re a global online advertising powerhouse that’s been rocking the industry since 2007! At the core of our business is the…

4.1 4 reviews

Choozle

Denver, Colorado, United States

Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…

4.1 196 reviews

Mobusi

Madrid, Madrid, Spain

Mobusi, part of sunmedia group, is an adtech company which offers solutions to publishers and media in order to monetize their…

4.0 1 reviews

ReklamStore DSP

Istanbul, Turkey

Reklamstore is a leading digital advertising technology company and an officially certified r&d center recognized by the ministry…

3.8 2 reviews

ReklamStore SSP

Istanbul, Turkey

Reklamstore is a leading digital advertising technology company and an officially certified r&d center recognized by the ministry…

3.8 2 reviews

Xandr Invest

New York, New York, United States

As of September 25, 2018, appnexus is now "appnexus, a xandr company." please follow along on…

3.7 33 reviews

Platform.io

Las Vegas, Nevada, United States

Focus on your business, not the infrastructure! Build your business on the cutting-edge programmatic rtb platform. Solutions for…

3.5 1 reviews

infolinks

Ridgewood, New Jersey, United States

Founded in 2007, infolinks utilizes our unique ad technology platform and publisher marketplace to provide global advertising…

3.3 2 reviews

Kritter Ad Trading Stack

Bengaluru, Karnataka, India

At kritter, we are trailblazing innovation in the world of digital advertising technology. Since 2013, we’ve specialized in…

3.3 3 reviews

Connexity Shopping Ad Platform

Santa Monica, California, United States

We want to inform you that for reasons outside of our control, we have closed our company, hitwise as of February 2020. Hitwise…

3.0 3 reviews

Admachine (https://admachine.co/#pushads) is a demand side platform and also a white label dsp/ad network with over 50…

2.5 2 reviews

Bucksense

New York, New York, United States

In-house marketing, Done right. We bring brands + publishers together into an open and trustworthy environment that uses…

2.3 2 reviews

AdCrew

Giza, Egypt

Adcrew is one of leading companies in digital advertising and marketing. We help in making digital better by helping our…

Unrated

Adslot Media

Melbourne, Victoria, Australia

Direct digital media sales is broken. We’re fixing that. Adslot gives premium publishers the power to automate their direct sales…

Unrated

AIDEM

London

Precision-targeted ads to real people, ensuring your message reaches the exact individual you want-no wasted impressions, no…

Unrated

Aroscop

Atlanta, Georgia, United States

Aroscop is a data-first advertising technology company that provides flexible and transparent advertising solutions for brands…

Unrated

Art of Click DSP

Singapore, Singapore

Based in singapore, art of click is the fastest growing mobile advertising agency in asia pacific. We offer performance and…

Unrated

Audiencevalue

Paris, Île-De-France, France

Audiencevalue is an adtech company that helps marketers and independent agencies streamline their digital marketing. Our semantic…

Unrated
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A demand side platform is what a media buyer logs into to actually place programmatic ads: connect to the exchanges and supply platforms where publishers sell impressions, set targeting rules based on audience data, decide how much to bid for each impression in real time, and pull reporting on what ran, where, and what it cost. Hire one of these and your team stops doing manual insertion orders with individual publishers or ad networks and instead runs campaigns across thousands of sites, apps and CTV inventory from a single interface, with budgets and bids adjusted automatically as the campaign runs.

People end up looking for this when their advertising has outgrown direct deals but they have no way to buy at scale without wasting spend. Maybe marketing is stuck negotiating placements site by site and can't reach the audience segments they actually care about, or they're running display and video through an ad network with no visibility into which impressions they paid for, no control over frequency, and rising concern about ads landing next to bad content or going to bots. Others have the audience data — from a CRM or CDP — but no way to act on it in an auction, or they're trying to expand into mobile, native or connected TV and need inventory access they don't have.

What these platforms differ on is real. Some are self-serve, built for in-house trading desks that want direct control over bidding strategy and are comfortable managing campaigns themselves; others are managed service, where the vendor's team sets strategy and optimises on your behalf, which costs more but suits teams without dedicated traders. They vary in which inventory they can actually reach — some specialise in mobile or CTV, others cover open web display and video broadly — and in how their fees work, whether that's a flat platform licence, a percentage of media spend, or bundled into a managed rate that makes true costs harder to see. Machine learning bid optimisation is standard across the board, but the quality of the underlying data partnerships, the strength of fraud and brand safety filtering, and how granular the reporting gets are where they genuinely separate. Worth comparing on inventory reach for your specific channels, minimum spend commitments, fee transparency, and whether your existing audience data can be plugged in directly.

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