Lifestreet makes in-app advertising work for the world’s biggest performance marketers. Nero, our AI-powered media buying…
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Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
Creative Management Platforms 47Cross-Channel Advertising Software 33Demand Side Platform (DSP) 68Display Advertising Software 45Mobile Advertising Software 64Native Advertising Software 39Search Advertising Software 34Social Media Advertising Software 80Video Advertising Software 50
At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through machine learning, artificial intelligence and…
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Ad3 is an advertising technology company that provides publishers with a next-generation solution to maximize video ad revenue…
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Ownlocal partners with almost 4,000 publishers globally to help manage digital advertising transformation. They provide…
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With adublisher schedule your Facebook and Instagram for months in advance and that too in few minutes.
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Answer media is a women-led and owned conversion optimization, digital brand & analytics company focused on revenue growth.
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A media buying marketplace built for the open internet that you can call yours. For agencies: 📍target users based on contextual…
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Aroscop is a data-first advertising technology company that provides flexible and transparent advertising solutions for brands…
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With audiencexpress, easily buy targeted, premium video inventory at scale. Learn how audiencexpress can help you today.
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Bidswitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by iponweb…
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Bluecava is a fast growing provider of cross screen reach, targeting and measurement products for brands, advertisers, data…
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Bridg, a division of cardlytics, inc., is a different type of identity resolution platform that converts transactions into…
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Buzzoola is the premier adtech platform in the cis region, now part of mts, the largest telecom provider in the market. We offer…
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Byyd is the mobile advertising platform for real-time bidding on mobile inventory. We make it easy to buy smartphone and tablet…
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Frustrated with traditional online ad services, serial entrepreneurs joshua smibert and adelle charles founded carbon ads around…
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We believe all businesses, no matter the size, should have the same ability to reach customers as powerful fortune 500 companies…
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Clypd is the advertising technology platform built exclusively for the television industry, empowering media owners and their…
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Partneron by contentmx connects weekly marketing campaigns directly to your sales pipeline. It monitors key signals of buyer…
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Am/fm radio + digital audio. All in one dashboard. Save money and time with cheaper cpms, dramatically simpler workflows, and…
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Didna is the enterprise ad management platform that optimizes digital ad inventory for publishers through our proprietary core ad…
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Recognized by deloitte technology fast 500 for innovation, inc power partner for outstanding service, stevie's gold awards for…
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Imagine having a team of seasoned hospitality sales and marketing professionals at your immediate disposal, only when you need…
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Flightly is a Twitter marketing platform partner and one of the only that partners with Twitter on their ads API and mobile…
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.