Referential

Los Gatos, California, United States 11-50 employees

About Referential

Referential is a global leader in customer advocacy, marketing, and reference management. With over 30 yrs of collective consulting experience and iccap ii certification, we help organizations transform satisfied clients into powerful growth accelerators. Our multi-national, multilingual team brings depth, scale, and proven outcomes to every engagement, partnering with the world’s top B2B technology brands to design, optimize, and operate high-impact advocacy programs.
Our services
We deliver end-to-end expertise across the customer lifecycle, from adoption through advocacy:
• strategic consulting: program diagnostics, charter development, ROI modeling, and advocacy road-mapping.
• program build-out: implementation of rms and cap platforms, data architecture, workflow, and governance design.
• technology selection & optimization: platform-agnostic evaluation across all major rms/cap vendors, integration planning, and functionality mapping.
• operational management: advocate recru

Leadership

David Feber Managing Partner Los Gatos, California, United States LinkedIn profile
Emily Feber Chief Executive Officer And Chief Financial Officer San Francisco, California, United States LinkedIn profile
Jennifer Doyon Principal Eliot, Maine, United States LinkedIn profile
Ryan Quackenbush Principal East Greenbush, New York, United States LinkedIn profile

At a glance

Classification	Marketing Services Providers›Branding Agencies
Headquarters	Los Gatos, California, United States
Founded	1994
Company size	11-50
Revenue	$1 - 10m
Profiles	Log in to view

Profile

Specialties: Customer Advocacy Programs, Customer Marketing, Metrics And Reporting, Deliverables Creation - Web, Print, Video, Advocate Recruitment, Reference Request Fulfillment, Program Management, Advocacy Data Management, Advocate Nurturing, Advocacy Training, Customer Marketing Strategic Guidance, Reference System Management Guidance, And Reference System Management Guidance, Asset Creation, Case Studies, Video, Customer Advocacy, RO Innovation, Slapfive, Base.Ai, Deeto, Referenceedge, Influitive, Orca, Championhq, RMS Guidance, Reference Management Systems, And Customer Advocacy Platform

Technologies: Squarespace Commerce, Modernizr, Google Analytics, Nsone, Sitelinks Search Box, Ruby, Squarespace, Html5media, Rackcache, Open Graph ...

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