Path Worldwide

About Path Worldwide

We are path, a specialist team within cp+b London that pursues a shopper first strategy. We investigate, plan and activate to unlock value in new buying behaviours. Our first project was for champagne laurent-perrier creating a transformation strategy to appeal to millennials. We went on to develop a branded running event for new balance in asia that linked experiential to retail. We are currently spending a lot of our time working with argos helping them make the most of their own brands including the uks oldest toy range chad valley, classic electrical brand bush, new homewares offering heart of house and licensed properties like cherokee jeans.when you need to get stuff done.activated and out on the street.thats where we come in.were the team that focuss on knowing where and when people are buying.we investigate, plan and study buying behaviours to unlock value for your brand.we write remarkable strategy that creates action. Delivers content to moments in a consumer journey with the