MacRAE�S

About MacRAE�S

Macrae’s helps B2B companies understand how they are discovered - and interpreted - across search, AI platforms, and professional research channels.
We work with industrial, manufacturing, and technology companies that want clearer visibility into where buyers actually find vendors today.
B2B discovery no longer happens in one place. Buyers research across Google, AI tools, industry platforms, directories, and professional networks long before an rfq or shortlist exists. Many companies have never seen how they appear in those environments - or how competitors are being surfaced instead.
That’s where our AI visibility engine™ comes in.
IT’s a proprietary diagnostic and optimization framework that shows how your company is represented across traditional search and emerging AI-driven discovery tools - and identifies the gaps that prevent buyers (and AI systems) from confidently referencing your business.
We extend this through search anywhere optimization (sao) - a modern evolution beyond SEO that aligns visibility, AI interpretation, and conversion signals across the full B2B research journey.
Our work spans:
AI-ready SEO • website design & development • LinkedIn and directory optimization • integrated B2B digital marketing programs
The goal: clearer discovery, stronger credibility, and better-qualified inbound opportunities.