Lightout

About Lightout

Lightout (yc w18) is NYC-based venture-backed startup reimagining how outdoor advertising works. Our first product, lightout portal, IS a place where brands and agencies can easily launch and track digital outdoor advertising campaigns. We make the process of starting campaigns 10x easier than before by offering brands a list of curated "lightout experiences" that can be launched in a few clicks. We then couple those lightout experiences with best-in-class performance analytics, which track what actually matters - lift in website conversions, app installs, store visits, and more.
We believe ooh advertising is one of the most underrated formats in advertising & expect several trends - transition to digital formats, self-serve purchasing, more honest analytics - to lead to an explosion in interest in the ooh form factor. Come join US and help build the infrastructure for the next generation of real-world advertising.