Appness

About Appness

Appness is a mobile growth platform that helps app marketers acquire high-quality users across oem ecosystems and performance channels.
The platform integrates directly with leading device manufacturers, enabling ad placements at the device level: home screens, oem stores, native ads, built-in apps, and recommendation surfaces. Alongside oem inventory, appness runs across in-app performance channels, all managed from a single dashboard with unified budget control and reporting.
Campaign optimization is powered by a real-time AI bidding engine that analyzes behavioral, contextual, and temporal signals at every impression to predict post-install engagement and adjusts bids accordingly.
An in-house fraud detection system filters invalid traffic before install events are recorded, keeping campaign data clean and optimization models accurate.
Appness currently reaches 5b+ devices monthly, operates across 30+ markets, and works with 100+ brands worldwide.