Deepdivr is the best paid social media analytics and optimization platform on the market. Built by experienced marketers to suit…
4.8
41 reviews
Sub-Category
Social Media Analytics Software
For teams and agencies who need to prove what their social media activity is actually doing, and compare it against competitors, in one place.
Sotrender is a social media analytics software that helps marketers: Analyse current performance and ongoing campaigns (paid and…
4.8
94 reviews
Subscription
Youscan is a next-generation, AI-powered social listening platform. It's extremely powerful, easy to use, and affordable. Youscan…
4.8
49 reviews
Subscription
Dataeq uses a crowd of humans to label millions of unstructured data points. This trains our cutting-edge AI to do remarkable…
4.7
19 reviews
Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…
4.7
63 reviews
Now a part of comscore (nasdaq: scor) Shareablee was the first and only industry-level measurement solution for media companies…
4.7
14 reviews
Ge vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world. It is made…
4.6
64 reviews
Radarr is an award-winning social & digital data analytics and consumer engagement platform that specializes in social listening…
4.6
31 reviews
Rival iq delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and…
4.6
48 reviews
Subscription
Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…
4.6
96 reviews
Social status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world…
4.6
43 reviews
Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…
4.5
95 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Our two-part solution empowers leading brands with deep, industry-specific social content insights-fueling smarter decisions…
4.5
32 reviews
Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…
4.5
30 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Crowdtangle is a content discovery tool for the social web. It is easiest way to follow what's happening on Facebook. Currently…
4.3
36 reviews
Find accounts . Analyze followers . Optimize activities
4.3
30 reviews
Reportei is a digital marketing reporting tool focused on social media. The software relies on Facebook reports, Instagram…
4.3
13 reviews
4.3
11 reviews
Social blade was founded in 2008 originally as a resource for digg users to track their success on the social news site, but has…
4.2
15 reviews
Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…
4.2
34 reviews
Subscription
The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…
4.1
20 reviews
Freemium
Manageflitter is a web-based application that assists users in working smarter and faster with Twitter. With rock solid…
4.1
19 reviews
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These are the vendors that build the dashboards and reporting tools marketers use to make sense of what's happening on Instagram, TikTok, X, Facebook and LinkedIn — pulling data through each platform's API, tracking follower growth, engagement rates, reach and post-level performance, and turning it into reports that someone outside the marketing team can actually read. Some also cover social listening: scanning public mentions, comments and hashtags across the web to gauge sentiment or catch a brand crisis early, not just what happens on the accounts you own. A few extend into adjacent territory like link-in-bio tracking or influencer vetting, because the same audience-and-engagement data is useful there too.
The person who ends up looking for this has usually hit the limits of what the platforms themselves show you. Instagram Insights or native analytics on X tell you about one account, for a few months, with no way to compare it to a competitor's or to last year's numbers. If you run several brand accounts, or you're an agency reporting to a dozen clients, you're stuck exporting numbers into spreadsheets every week, and the exec asking "is this working?" gets an answer built on guesswork rather than data. Others arrive because a launch or a crisis produced a spike in mentions or comments and nobody had a system for reading sentiment or volume in real time.
Providers in this space split mainly along two lines: whether they analyse owned accounts (your posts, your engagement, your growth) or also listen across the open web for unprompted mentions and sentiment, and whether they're built for in-house marketing teams or for agencies managing many client accounts at once. The owned-analytics tools tend to win on clean historical data, benchmarking against named competitors, and exportable client-ready reports; the listening tools win when the problem is reputation or crisis-related rather than performance-related. Worth comparing on: which platforms and how far back their API access actually reaches, whether pricing scales by number of profiles or volume of mentions, how good the competitor benchmarking really is versus just self-reported metrics, and whether white-labelled, multi-client reporting is a core feature or an afterthought.