Clikthrough’s interactive media technology for music, tv and movie producers revolutionizes video viewing by enabling consumers…
Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
68 businesses
Adsecure is an ad verification system built around a custom-made crawler capable of simulating a wide array of devices and geos…
We help publishers set up ad serving, manage ad stack yield and source programmatic demand to compete with existing demand. Our…
Adspeed ad server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue…
Coinis is the AI marketing platform that helps ecommerce brands, amazon sellers, and performance marketers create, launch, and…
Geoedge is a leader in the adtech industry, equipping the industry with real-time, client-side malvertising prevention and ad…
Mendon associates inc. Is an it company providing publishing and association firms with computerized database systems since 1983…
Trilogy group is a focused solution provider that deliveres innovative it systems and services. Based in the UK with…
Revenera’s solutions help software and iot companies build and deliver secure products while protecting their ip. Make a great…
Tercept is an AI-powered, white-labelled unified analytics & reporting platform, built specifically for adtech and programmatic…
Monetizemore is a Google certified publishing partner that has built an award-winning suite of adtech to empower digital…
Adpushup was formed in 2014 with a simple idea: while a/b testing was becoming popular, no one was using it to optimize…
Adtelligent is a global advertising technology company offering in-house solutions that help online media companies, digital…
Broadstreet gives small publisher sales teams a reason to believe in their products-and themselves. They’re doing important work…
C1x is a Silicon Valley-based digital advertising and marketing technology company that is building exactly what the company name…
Gotom provides a comprehensive solution for digital advertising sales and execution across display, retail media, ctv, and…
Greedygame is an app growth and monetization platform. We empower app developers and help them grow their apps quickly and…
Kiip is the leading ad tech and data platform powering mobile advertising that people like. To date, kiip has worked with more…
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
Based in San Diego, California, adplugg offers a simple but sophisticated plugin and service that allows web based publishers and…
Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
Mpp global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences.from metering and…
Freemius is the all‑in‑one growth engine for SaaS, app, plugin, and theme makers. We help you monetize your software product…
Imonomy is the leading in-image platform with a mission to generate real and lasting value from every image across the web. In…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.