Category

Publisher Ad Management Software

For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.

37 businesses

AdGlare

San Francisco, California, United States

Clikthrough’s interactive media technology for music, tv and movie producers revolutionizes video viewing by enabling consumers…

5.0 1 reviews

AdSecure

Rk, Spain

Adsecure is an ad verification system built around a custom-made crawler capable of simulating a wide array of devices and geos…

5.0 5 reviews

Adsparc

Surry Hills, New South Wales

We help publishers set up ad serving, manage ad stack yield and source programmatic demand to compete with existing demand. Our…

5.0 1 reviews

AdSpeed

San Jose

Adspeed ad server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue…

5.0 1 reviews

Coinis

Podgorica Capital City

Coinis is the AI marketing platform that helps ecommerce brands, amazon sellers, and performance marketers create, launch, and…

5.0 1 reviews

GeoEdge Platform

New York, New York, United States

Geoedge is a leader in the adtech industry, equipping the industry with real-time, client-side malvertising prevention and ad…

5.0 1 reviews Subscription

Tercept is an AI-powered, white-labelled unified analytics & reporting platform, built specifically for adtech and programmatic…

5.0 1 reviews

Adtelligent Header Bidding Platform

Lewes, Delaware, United States

Adtelligent is a global advertising technology company offering in-house solutions that help online media companies, digital…

4.8 6 reviews

C1Exchange

San Jose, California, United States

C1x is a Silicon Valley-based digital advertising and marketing technology company that is building exactly what the company name…

4.8 2 reviews

goTom

Zürich, Kanton Zürich, Switzerland

Gotom provides a comprehensive solution for digital advertising sales and execution across display, retail media, ctv, and…

4.8 13 reviews

GreedyGame

Bengaluru, Karnataka, India

Greedygame is an app growth and monetization platform. We empower app developers and help them grow their apps quickly and…

4.8 2 reviews

Start.io

New York, New York, United States

Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…

4.8 22 reviews

Appodeal

Mclean, Virginia, United States

Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…

4.7 16 reviews

Imonomy

Tel Aviv, Israel

Imonomy is the leading in-image platform with a mission to generate real and lasting value from every image across the web. In…

4.6 5 reviews

Media Link Software

Rock Island, Illinois, United States

Media-buying software that makes sense! You know media buying. Our software makes it easier. Media link software is an…

4.6 4 reviews

Chocolate

San Francisco, California, United States

Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…

4.5 15 reviews

ConsoliAds

Singapore

A unique mobile ad network for app publishers, consoliads provides extremely economical installs for your app boost, guaranteed…

4.5 14 reviews

MobFox

Vienna, Wien, Austria

Mobfox is a world-leading, data-driven mobile ssp and exchange, providing publishers with all the tools they need to manage their…

4.5 3 reviews

Passendo

Copenhagen, Capital Region, Denmark

Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter…

4.5 3 reviews

Popcash

Bucureşti, Bucureşti, Romania

With 10+ years industry activity, popcash is a self-serve ad network specialized in serving popunders on a global scale and to…

4.5 1 reviews

Sharethrough

New York, New York, United States

Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…

4.5 75 reviews

Adsterra Network

Limassol, Lemesos, Cyprus

Founded in 2013, adsterra is now a global ad network with a unique partner care approach, trusted by 50k+ advertisers and…

4.4 6 reviews

E-Planning

Montevideo, Montevideo, Uruguay

E-planning is an ad tech company that provides multiple top-notch solutions for publishers and buyers in order to maximize their…

4.4 4 reviews

33Across

Ny, New York, United States

33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…

4.3 122 reviews
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Showing 24 of 37 — 13 more to see.

These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.

People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.

The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.

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