Monetizemore is a Google certified publishing partner that has built an award-winning suite of adtech to empower digital…
Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
23 businesses
Adpushup was formed in 2014 with a simple idea: while a/b testing was becoming popular, no one was using it to optimize…
Broadstreet gives small publisher sales teams a reason to believe in their products-and themselves. They’re doing important work…
Gotom provides a comprehensive solution for digital advertising sales and execution across display, retail media, ctv, and…
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
Freemius is the all‑in‑one growth engine for SaaS, app, plugin, and theme makers. We help you monetize your software product…
Adbutler is an API-first ad server and retail media platform used by publishers, retailers, marketplaces, SaaS teams, and app…
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
A unique mobile ad network for app publishers, consoliads provides extremely economical installs for your app boost, guaranteed…
Launch custom retail media campaigns in as little as 14 days with kevel's retail media cloud - the ultimate SaaS platform…
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
Founded in 2010, ironsource built the leading business platform for the app economy. Our mission is to help developers turn their…
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
Adgate media helps desktop and mobile app developers maximize their revenues. We accomplish this by using non-intrusive…
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
Our mission is to provide advertisers with the superior products they need to stay competitive in an increasingly complex…
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
Tapresearch pioneered rewarded survey app monetization, and continues to create new ways for mobile apps to generate revenue. For…
Founded in 1999, wideorbit helps media companies do more business by making it easier to sell advertising. We offer the one…
Our proprietary advertising platform provides first-class solutions that automate the purchase & sale of digital advertising for…
Media.net is an independent advertising technology platform that helps publishers, advertisers, and agencies achieve measurable…
Founded in 2015, paytunes has been a pioneer in audio advertising. An indian digital advertising company focusing only digital…
These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.