Ibillboard is an international brand consisting of various sub-brands/products, like: ibillboard ad platform, ibillboard ad…
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Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…
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Inclick, a subsidiary of inmotion group, is the producer of the inclick ad server, an advanced self-hosted ad serving solution…
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Index exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any…
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Inout scripts is an e-business software solutions and php based web scripts development brand catering primarily to international…
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Institutional shareholder services is the world’s leading provider of corporate governance and responsible investment solutions.
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Jubna is a leading content discovery network in mena & beyond. With over 2000 premium publishers, jubna brings digital…
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Kaon softwares was established in 2001 with an objective to help turn ideas into reality. Besides that, kaon softwares are also…
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Kidoz inc. (tsxv:kdoz) (otcqb:kdozf) (www.kidoz.net) is a global adtech platform providing safe mobile gamer engagement at scale…
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Klaustech inc is a provider of digital marketing technology, licensing and related solutions and service. Klaustech, inc. Has…
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Kodio is one of the fastest growing software monetization platforms, trusted by the world's top publishers and developers. Using…
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360° optimization platform for publishers Komoona is the only solution to work across the entire rtb ad ecosystem. With billions…
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Performance based online marketing company and affiliate network. Advertisers leadsmarket.com offers advertisers highest quality…
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Lite ad server is an online advertising solution, that was designed to help marketers optimise their campaigns “in one click”…
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"internet advertising at its finest." Madads media provides you access to campaigns from the internet's highest profile brand…
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Mads is a leading, independent (mobile) ad technology company and operates in more than 30 countries world-wide. We develop the…
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Magmanager is a really easy and effective way for you to manage your magazines. Its super-responsive, flexible features give you…
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Matomy media group ltd. Is a global media company with a portfolio of superior data-driven platforms for mobile, video, domain…
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Mediaalpha uses technology and data science to help businesses optimize their customer acquisition efforts. Our customer…
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マイクロアドは、日本におけるアドプラットフォームのリーディングカンパニーです。 Dsp（demand-side platform）であるuniverse adsとssp（supply-side platform）であるmicroad…
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With an experience of over 8 years in the mobile user acquisition world, assisting hundreds of app developers worldwide, mobilda…
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Native advertising: Monadplug offers website developers to easily add a code to their websites and generate additional revenue…
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In this fragmented market, there is a need of an integrated market place which can help both sellers and buyers. At mth sense we…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.