Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
175 businesses
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
Publishers are losing on average 20-30% of their revenue every year due to ad blockers, privacy browsers, and non-consent…
Founded in 2007, inmobi is a global consumer technology company that leverages AI to drive growth through innovative…
Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
Adaptive medias, inc. (otcqb: adtm) is a leading provider of mobile video delivery and monetization solutions for publishers…
Advendio is the industry-leading revenue os powered by Salesforce. Built on decades of deep expertise and proven operational…
What is oiopublisher? Oio is an ad manager that enables you to maximize your revenue, save time, and keep you in complete control…
The domain name cheetahmedialink.com is for sale. Make an offer or buy it now at a set price.
For nearly three decades, monty mobile has been at the forefront of global telecom innovation, partnering with mobile operators…
Adcel is a mobile advertising company that helps developers to deliver more targeted advertising to their consumers.
Adexpress is a performance marketing co. Based in sarasota, Florida that specializes in website design, paid advertising, and…
Adfrontiers by j carter marketing is a leading technology company in the digital advertising industry. Adfrontiers publisher…
Dynamically change between ad networks for your iphone/Android apps and create and display custom ads to cross-promote your own…
A data platform built specifically mobile apps to help collect, and unify data sources providing actionable insights to your…
Adomik powers advertising performance and monetization operations for publishers, streaming platforms, and advertising teams. We…
In order to help companies reduce the time-to-market for their in-house ad tech, in 2017 geomotiv founded its product subsidiary…
Adopsone makes ad operations a breeze. Combining the power of human and AI to deliver ad ops excellence never seen before. We…
Adpumb is an app monetization platform that assists app developers or publishers to earn 2x more ad revenue through the best app…
Internest advertisement manage and measurement.
A paysafe company, income access has provided marketing technology and a full suite of digital marketing services to the igaming…
We are an independent adtech company and have developed a holistic adserver solution for publishers, marketers, agencies and…
Advelvet provides AI based ad revenue maximization for Google adx publishers. Our system learns and sets prices in a fluctuating…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.