Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
3.2
11 reviews
Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
For nearly three decades, monty mobile has been at the forefront of global telecom innovation, partnering with mobile operators…
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Adcel is a mobile advertising company that helps developers to deliver more targeted advertising to their consumers.
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A data platform built specifically mobile apps to help collect, and unify data sources providing actionable insights to your…
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Adpumb is an app monetization platform that assists app developers or publishers to earn 2x more ad revenue through the best app…
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We are an independent adtech company and have developed a holistic adserver solution for publishers, marketers, agencies and…
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Apptap provides proprietary monetization solutions for telecom operators and device manufacturers. Our data-driven adtech…
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Appthis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado…
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Display.io helps advertisers reach net-new audiences by making fragmented mobile app and audio channels usable at programmatic…
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Welcome to flymob's LinkedIn page! If you don't know us yet and you want to know a bit more about our agency, please read what we…
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Hyprmx exists to make mobile monetization simple. As a wholly owned subsidiary of jun group, We bring fortune 500 brands and…
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For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…
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Kidoz inc. (tsxv:kdoz) (otcqb:kdozf) (www.kidoz.net) is a global adtech platform providing safe mobile gamer engagement at scale…
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Klaustech inc is a provider of digital marketing technology, licensing and related solutions and service. Klaustech, inc. Has…
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360° optimization platform for publishers Komoona is the only solution to work across the entire rtb ad ecosystem. With billions…
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Matomy media group ltd. Is a global media company with a portfolio of superior data-driven platforms for mobile, video, domain…
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With an experience of over 8 years in the mobile user acquisition world, assisting hundreds of app developers worldwide, mobilda…
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We at reviveadservermod.com, a leading provider of iab standard video, targeting, mobile and ad format plugins for revive…
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We connect great apps to great advertisers Revmob has been a leading mobile ad network specialized in user acquisition and brand…
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Selectmedia is a full-stack technology solution for the digital advertising ecosystem. Major publishers use our comprehensive…
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International mobile ad tech company
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Venatus media is the advertising growth engine where premium games, sports, and entertainment content thrive - and brands meet…
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Vibrant media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what…
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Welcome to vyadd's LinkedIn page! Vyadd ltd is the rapidly-growing mobile advertising company which serves you the best solutions…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.