Media-buying software that makes sense! You know media buying. Our software makes it easier. Media link software is an…
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Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
79 businesses
Adbutler is an API-first ad server and retail media platform used by publishers, retailers, marketplaces, SaaS teams, and app…
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
A unique mobile ad network for app publishers, consoliads provides extremely economical installs for your app boost, guaranteed…
Flittz is a new way to gather valuable user data and reader revenue from your subscription-phobic users. Get tech that aligns UX…
Launch custom retail media campaigns in as little as 14 days with kevel's retail media cloud - the ultimate SaaS platform…
Mobfox is a world-leading, data-driven mobile ssp and exchange, providing publishers with all the tools they need to manage their…
Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter…
With 10+ years industry activity, popcash is a self-serve ad network specialized in serving popunders on a global scale and to…
Rapidoreach makes it easy for you to earn revenue by adding fun, rewarded surveys to your app. Our mission is to empower any…
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
Sightengine is an artificial intelligence company that empowers developers and businesses. Our powerful image and video analysis…
Founded in 2010, ironsource built the leading business platform for the app economy. Our mission is to help developers turn their…
Founded in 2013, adsterra is now a global ad network with a unique partner care approach, trusted by 50k+ advertisers and…
Bitcro search monetization solutions for browser extensions, add-ons, software and desktop applications. CRO-bit ltd. Monetizes…
E-planning is an ad tech company that provides multiple top-notch solutions for publishers and buyers in order to maximize their…
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
Adgate media helps desktop and mobile app developers maximize their revenues. We accomplish this by using non-intrusive…
Adyoulike is a technology platform reinventing digital advertising. > a technology leader in media monetization for native…
Blackmonk is a company based out of India.
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
Ezoic is an award-winning technology platform that helps digital publishers maximize ad revenue and grow their audiences through…
Marfeel, the all-in-one analytics and personalization platform, leads content intelligence for publishers worldwide…
Our mission is to provide advertisers with the superior products they need to stay competitive in an increasingly complex…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.