Clikthrough’s interactive media technology for music, tv and movie producers revolutionizes video viewing by enabling consumers…
5.0
1 reviews
Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
Geoedge is a leader in the adtech industry, equipping the industry with real-time, client-side malvertising prevention and ad…
5.0
1 reviews
Subscription
Adtelligent is a global advertising technology company offering in-house solutions that help online media companies, digital…
4.8
6 reviews
C1x is a Silicon Valley-based digital advertising and marketing technology company that is building exactly what the company name…
4.8
2 reviews
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
4.8
22 reviews
Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
4.7
16 reviews
Media-buying software that makes sense! You know media buying. Our software makes it easier. Media link software is an…
4.6
4 reviews
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
4.5
15 reviews
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
4.5
75 reviews
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
4.3
122 reviews
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
4.3
17 reviews
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
4.3
10 reviews
Founded in 2004, q1media is an industry-leading digital advertising company serving businesses and agencies. From a local…
4.1
4 reviews
Founded in 1999, wideorbit helps media companies do more business by making it easier to sell advertising. We offer the one…
4.1
50 reviews
Adscend creates rewards-based ad solutions for apps and websites. We help you earn more, boost retention, and acquire users in…
4.0
1 reviews
Fyber, part of digital turbine’s independent mobile growth platform, develops innovative ad monetization solutions trusted by top…
4.0
2 reviews
Realvu, the industry leader in viewable impression technology, is a privately held company formed in 2002. Realvu is a fast…
4.0
4 reviews
Zedo, inc. Is a platform offering high impact formats. Known for technical innovation and ability to scale, zedo offers…
3.8
15 reviews
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
3.7
6 reviews
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
3.2
19 reviews
Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
3.2
11 reviews
Adfrontiers by j carter marketing is a leading technology company in the digital advertising industry. Adfrontiers publisher…
Unrated
Apptap provides proprietary monetization solutions for telecom operators and device manufacturers. Our data-driven adtech…
Unrated
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.