Admiral is the visitor relationship management (VRM) company.
4.0
2 reviews
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Category
Publisher Ad Management Software
For publishers who need to fill ad inventory, connect multiple demand sources and grow ad revenue without hiring an ad ops team from scratch.
Adscend creates rewards-based ad solutions for apps and websites. We help you earn more, boost retention, and acquire users in…
4.0
1 reviews
Fyber, part of digital turbine’s independent mobile growth platform, develops innovative ad monetization solutions trusted by top…
4.0
2 reviews
Nxtbook media, llc leverages technology solutions to give our clients a path beyond pdf or print. Our new digital content…
4.0
3 reviews
Realvu, the industry leader in viewable impression technology, is a privately held company formed in 2002. Realvu is a fast…
4.0
4 reviews
Sas is a global leader in data and AI. With sas software and industry-specific solutions, organizations transform data into…
4.0
1 reviews
Zedo, inc. Is a platform offering high impact formats. Known for technical innovation and ability to scale, zedo offers…
3.8
15 reviews
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…
3.7
6 reviews
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
Publishers are losing on average 20-30% of their revenue every year due to ad blockers, privacy browsers, and non-consent…
3.4
4 reviews
Openx is the intelligent ssp™, simplifying advertising through quality standards, data leadership, and future-ready…
3.2
19 reviews
Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
3.2
11 reviews
Adcel is a mobile advertising company that helps developers to deliver more targeted advertising to their consumers.
Unrated
Adfrontiers by j carter marketing is a leading technology company in the digital advertising industry. Adfrontiers publisher…
Unrated
A data platform built specifically mobile apps to help collect, and unify data sources providing actionable insights to your…
Unrated
In order to help companies reduce the time-to-market for their in-house ad tech, in 2017 geomotiv founded its product subsidiary…
Unrated
Advelvet provides AI based ad revenue maximization for Google adx publishers. Our system learns and sets prices in a fluctuating…
Unrated
Apptap provides proprietary monetization solutions for telecom operators and device manufacturers. Our data-driven adtech…
Unrated
Appthis is an international mobile ad tech company focused on the global app ecosystem. Founded in early 2014 in Denver, Colorado…
Unrated
One of the world
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Campaignrunner is a comprehensive and fully integrated campaign management platform. Our powerful and easy to use applications…
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Bucksense creates a different selling channel for modern publishers: directopub, the perfect combo of control and revenue + speed…
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Display.io helps advertisers reach net-new audiences by making fragmented mobile app and audio channels usable at programmatic…
Unrated
Exploding ads is the fastest growing affiliate marketing advertising network. It partners with web publishers and online…
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These providers get hired to sit between a publisher's ad inventory and the demand that wants to buy it — setting up the ad server, wiring in header bidding or a mediation stack, connecting SSPs and demand partners, and tuning floor prices and waterfall logic so more of a site's or app's impressions actually get sold at a fair price. Once they're in place, a publisher stops manually juggling a handful of direct deals and instead has a system that auctions each impression across dozens of buyers in real time, reports what actually cleared, and flags when a partner's fill rate or CPMs drop off.
People start looking for this when ad revenue feels lower than it should be given the traffic they have, when a single ad network is the only demand source and its rates keep sliding, when latency from too many tags is slowing page or app load times, or when nobody in-house actually understands why yesterday's RPM dropped 20%. It also comes up when a publisher is growing fast — more traffic, more inventory, more platforms (web, app, CTV) — and the ad setup that worked at a smaller scale is now a tangle of scripts, unclear reporting, and demand partners nobody is actively managing.
The approaches split roughly into three shapes. Some are managed services or agencies who take over your ad stack entirely, optimise it, and take a revenue share — good if you have no ad ops resource in-house. Some are ad server or SSP software you run yourself or through your own team, giving you more control but requiring someone who actually knows header bidding and RTB. And some are point solutions — app mediation SDKs, ad fraud detection, header bidding wrappers — meant to plug into a stack you already have rather than replace it. Worth comparing vendors on: how demand is sourced (owned marketplace vs. reselling other SSPs), whether pricing is a flat fee, a percentage of revenue lift, or a revenue share on total ad income, how much reporting and control you keep versus hand over, and how well they handle the specific format you need — display, video, native, in-app, or CTV — since a vendor strong in web header bidding isn't necessarily the right pick for app monetization or connected TV inventory.