Dable is a leading content discovery platform for the open web. The company is propelled by artificial intelligence to provide…
5.0
1 reviews
Sub-Category
Native Advertising Software
For teams whose display ads get ignored or blocked, and need advertising that blends into feeds, articles and content recommendations instead of interrupting them.
We are optimise. A leading global partner marketing network that delivers global reach and local market expertise, to optimise…
5.0
1 reviews
We are a performance-focused digital marketing agency that builds and maintains organic traffic channels to empower perpetual…
5.0
2 reviews
Viewpay is a sustainable video and display ads platform developed for the web and mobile applications. At viewpay, we believe…
5.0
1 reviews
Whizzco enables, for the first time, fair and transparent competition in the native content recommendation space. The whizzco…
5.0
1 reviews
With 350+ publishers registered over the last 2 years, inboxads is the fastest-growing email monetization solution on the market…
4.8
6 reviews
Content.ad distributes high-paying premium content that doesn't look or feel like advertising and delivers engaged visitors to…
4.7
3 reviews
We build award-winning tools for branded content teams The world's top publishers, agencies and brands trust pressboard to…
4.7
13 reviews
Cardlytics (nasdaq: cdlx) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce…
4.5
4 reviews
Jeeng is bringing the power of AI and data intelligence to digital publishers with our proprietary solutions for driving audience…
4.5
3 reviews
Ketshwa is an AI empowered yield management tool for content recommendation and display ads. Ketshwa technology provides a unique…
4.5
2 reviews
Adskeeper is the key to a variety of native ad formats, technology, and resources that contribute to fostering ad campaign…
4.4
5 reviews
Powerlinks media, ltd. Is the advertising industry’s leading relevance automation platform, powering growth for some of the…
4.4
4 reviews
Distroscale offers an industry leading video-as-a-service platform, distrostream™, for creating, distributing, and monetizing…
4.3
3 reviews
Engageya (engage your audience) offers a personalized & semantic recommendation platform empowering networks with a private label…
4.3
2 reviews
Improving digital advertising and online privacy.
4.3
3 reviews
Triplelift is the creative ssp that transforms digital advertising through creative technology and innovative ad formats. We help…
4.2
13 reviews
Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We…
4.1
5 reviews
Mgid is a global advertising platform helping brands and publishers succeed on the open web with performance-driven, AI-powered…
4.1
10 reviews
Chameleon is a specialist native advertising software company. We offer a native advertising SaaS platform plus ad server to…
4.0
2 reviews
𝐄𝐕𝐀𝐃𝐀𝐕 𝐓𝐑𝐀𝐅𝐅𝐈𝐂 𝐆𝐑𝐎𝐔𝐏 (since 2007) is a group of companies providing innovative media buying and traffic…
4.0
13 reviews
Fuze360 is a high-impact advertising platform focused on viewability and engagement through instream banner takeovers, by…
4.0
1 reviews
Native advertising is a form of online advertising that matches the form and function of the platform or website on which it…
4.0
1 reviews
Wisconsin-based okanjo, is disrupting the affiliate program and marketing space by providing affiliate and influencer networks…
4.0
1 reviews
These are the platforms and networks you hire to get your advertising to look like part of the page rather than an ad bolted onto it — the sponsored article recommendations at the bottom of a news site, the promoted listing in a feed that matches the surrounding posts, the in-app content unit that reads like editorial. Some run the supply side: publisher networks and content recommendation widgets that give sites a way to monetise beyond banner inventory. Others run the demand side: self-serve buying platforms, programmatic native exchanges, or managed campaigns that get a brand's sponsored content placed and optimised across a network of publisher sites and apps. A few work at the content layer itself, producing the sponsored articles, videos or listings that go into those placements.
People end up here because their display advertising has stopped working the way it used to. Click-through rates on banners have collapsed, ad blockers strip out anything that looks like a standard unit, and audiences have learned to scroll past anything in a box with a border. Publishers are watching the same thing from the other side — banner CPMs falling while readers use ad blockers or simply ignore the space — and are looking for inventory that readers will actually engage with. Brands trying to reach people through content marketing or affiliate channels find that without a distribution mechanism, good content just sits there unseen. The common thread is a need for advertising that earns attention by not looking like advertising, without becoming so blended in that it misleads the reader or breaches disclosure rules.
The main split to understand is between the platforms that run the technology — bidding, targeting, placement, reporting — and the agencies that also handle strategy and content production for you. Within the tech layer, some are built as content recommendation widgets sitting on publisher pages (the classic "you may also like" units), others as in-feed native ad exchanges bought programmatically alongside display and video, and others as card-linked or transaction-based native formats used in retail and finance. Compare them on where their inventory actually sits (which publishers, which apps, which geographies), how targeting works (contextual versus behavioural, and what data that relies on), pricing model (CPC, CPM, or revenue share), and how rigorously they vet publisher quality and brand safety — native's blurred line between ad and content is exactly where fraud and low-quality placements tend to hide. Reporting depth also varies a lot: some give you clean attribution back to conversions, others mostly report clicks and impressions.