Sub-Category

Influencer Marketing Platforms

For marketing teams choosing software to find creators, vet their audiences, run influencer campaigns and measure what they actually deliver.

71 businesses

ZINE Influencer Marketing Technology

London, England, United Kingdom

Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…

4.5 16 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

Popular Pays

Chicago, Illinois, United States

Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…

4.4 219 reviews

Hivency brings together consumers, influencers and brands to create authentic customer experiences. Boost your revenue with…

4.4 81 reviews

Trendhero is an advanced influencer marketing platform for Instagram. Main purposes: 1. Search and discovery 2. Fake followers…

4.4 71 reviews

Carro

Irvine, California, United States

Vyrl is a community of creators and tastemakers collaborating with brands to share products & experiences that they love.

4.3 6 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…

4.3 3 reviews

Tagger Media

Santa Monica, California, United States

This profile is no longer active. Follow along on the journey at @sproutsocial on all channels | or learn more at…

4.3 100 reviews

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

TRIBE Software

Moorabbin, Victoria, Australia

Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…

4.3 35 reviews

Upfluence

New York, New York, United States

Influencer marketing platform for ecommerce & social commerce, helping brands & agencies generate online sales through creators…

4.3 113 reviews

Markerly

Dripping Springs, Texas, United States

Markerly is an influencer technology platform specializing in influencer identification and tracking. We power the most impactful…

4.2 8 reviews

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

Roster

Lehi, Utah, United States

Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers-all in one powerful…

4.2 41 reviews

IZEA Unity Suite

Winter Park, Florida, United States

Izea is an influencer marketing agency with a mission to make creator economy solutions for marketers. We do this by lighting up…

3.9 32 reviews

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

Buzzoole

Milan, Lombardy, Italy

Buzzoole, agent of influence, accompagna le aziende nell’evoluzione dell’influencer marketing sviluppando strategie innovative…

3.8 3 reviews

Socialix

New York, New York, United States

Socialix is an influencer relationship management suite for brands & agencies. Influencers are organized in a CRM, with enriched…

3.8 4 reviews

Phlanx.com

Sydney, New South Wales, Australia

Phlanx.com is an online platform which connects business owners and PR professionals to marketing opportunities. Our platform…

3.5 1 reviews

Scrunch

Brisbane

For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.

3.5 11 reviews

Grapevine

Boston, Massachusetts, United States

Grapevine connects consumer brands with the world's best creators through the industry's most comprehensive and reliable…

3.4 6 reviews

These platforms are hired to run the mechanics of paying people to talk about a brand on social media: finding creators whose audience actually matches who you're trying to reach, checking whether their followers are real people rather than bought bots, negotiating rates and contracts, briefing the content, tracking what gets posted and when, and pulling together the numbers on views, engagement, clicks and sales a campaign produced. Once one of these is in place, a marketing team stops chasing individual creators over email and Instagram DMs and starts running dozens or hundreds of them through one system, with a searchable database to find new ones and a dashboard that shows what each post actually delivered.

Someone usually arrives here after outgrowing spreadsheets and gut instinct. A brand starts with a handful of creators, tracks everything in a spreadsheet, pays invoices by hand, and it works — until the roster grows and nobody can say which of last quarter's forty posts drove sales, whether a creator's 200,000 followers are real, or which creators have already been paid twice. Leadership asks for a return on that spend and there's no clean answer. Or the team has been burned once by a creator with a bot-filled audience, or an agency invoice that didn't match the content delivered, and someone has now been told to fix how this is run.

The approaches split along a few real lines. Some tools are mainly discovery and vetting — large searchable creator databases with audience analytics and fraud detection, built for marketers who still handle outreach and negotiation themselves. Others are full campaign management platforms handling briefing, contracts, payment and content tracking end to end, closer to an operating system for an in-house influencer team. And some are managed services or marketplaces where the provider sources creators and runs the campaign for you, trading control for speed. Worth comparing directly: which platforms are covered well (TikTok and YouTube tracking isn't as mature everywhere as Instagram), how current and rigorous the fake-follower detection actually is, whether payments and contracts happen inside the platform or need bolting on elsewhere, how sales attribution works if that matters to you, and whether pricing scales by creator volume, campaigns or seats — because that changes a lot as the programme grows.

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