Cheq is the intelligence standard for the human-AI era. 15,000+ companies, from industry innovators to the fortune 50, trust cheq…
4.9
33 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
ROI hunter is a product performance management (ppm) platform. The platform enables retailers to understand how their individual…
4.8
162 reviews
Subscription
Stackadapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With…
4.8
448 reviews
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
4.8
22 reviews
Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
4.7
16 reviews
Pencil is marketing's AI operating system. We help enterprise brands aggregate AI models, enforce governance, and scale creative…
4.7
11 reviews
Usage-based
Clickcease™ detects and blocks click fraud on your Google ads campaigns. Automatically block competitors and bots from wasting…
4.6
93 reviews
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including bmw, omoda &…
4.6
13 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Bannerwise is the platform to create, manage and optimize html5 banners in a matter of seconds. Bannerwise was recently named ing…
4.5
60 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
4.4
58 reviews
Danads is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated…
4.3
17 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
4.2
74 reviews
Triplelift is the creative ssp that transforms digital advertising through creative technology and innovative ad formats. We help…
4.2
13 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Liveramp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics…
4.1
80 reviews
Subscription
Mgid is a global advertising platform helping brands and publishers succeed on the open web with performance-driven, AI-powered…
4.1
10 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.