Gotom provides a comprehensive solution for digital advertising sales and execution across display, retail media, ctv, and…
4.8
13 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Onaudience is one of the world’s largest audience data providers. We collect data from over 200 markets, and our technology…
4.8
31 reviews
Stackadapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With…
4.8
448 reviews
Adlib is a dsp media buying platform that helps scale your programmatic campaigns smarter, faster, and more profitably. Adlib…
4.7
39 reviews
Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech…
4.7
37 reviews
Airtory as a platform enables advertisers to build and deploy interactive engaging ad experiences within a short turnaround time…
4.6
33 reviews
Hunch is a creative performance platform that helps mid and upper-market brands and agencies working with such brands to scale…
4.6
11 reviews
Mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks…
4.6
50 reviews
Smartyads is a global adtech company founded in 2013, providing programmatic advertising and monetization solutions for media…
4.6
16 reviews
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
4.5
15 reviews
Emerse offers quality controlled managed services in programmatic advertising, including display/banner, video, digital out of…
4.4
10 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
Permutive is the predictive collaboration platform enabling walled garden outcomes on the open internet. With permutive…
4.4
67 reviews
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our…
4.4
467 reviews
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
4.3
122 reviews
As the leader in journey advertising, illumin provides an AI-powered advertising technology platform that enables you to break…
4.3
18 reviews
Publishers and advertisers deserve radical observability™ of the entire digital advertising supply chain. Our patent-pending…
4.3
10 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
4.2
74 reviews
Triplelift is the creative ssp that transforms digital advertising through creative technology and innovative ad formats. We help…
4.2
13 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Founded in 1999, wideorbit helps media companies do more business by making it easier to sell advertising. We offer the one…
4.1
50 reviews
Our proprietary advertising platform provides first-class solutions that automate the purchase & sale of digital advertising for…
4.0
10 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.