Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective…
4.5
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Agent-led customer engagement platform for ecommerce, retail, and d2c businesses
4.5
13 reviews
Mediashakers, a leading digital marketing company delivers a full range of online programmatic solutions including display…
4.5
3 reviews
Mobfox is a world-leading, data-driven mobile ssp and exchange, providing publishers with all the tools they need to manage their…
4.5
3 reviews
Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter…
4.5
3 reviews
With 10+ years industry activity, popcash is a self-serve ad network specialized in serving popunders on a global scale and to…
4.5
1 reviews
Reachdynamics helps brands get a second chance at a first impression. When visitors leave your site without converting - even…
4.5
1 reviews
Richads is a self-serve advertising platform where scale meets performance. Our advertising formats: telegram ads, push, pop…
4.5
5 reviews
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
4.5
75 reviews
Videoamp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media…
4.5
1 reviews
Yoc is a technology company and develops software for the digital advertising market. With the help of our programmatic trading…
4.5
1 reviews
W4 llc was acquired by digital media solutions on July 1, 2018. The w4 performance ad market™ was officially wound down on jan 1…
4.5
1 reviews
Paid-search ad creation, optimization, and analysis powered by AI. Adlabs creates hundreds of thousands of ads every year and has…
4.4
11 reviews
Adskeeper is the key to a variety of native ad formats, technology, and resources that contribute to fostering ad campaign…
4.4
5 reviews
Founded in 2013, adsterra is now a global ad network with a unique partner care approach, trusted by 50k+ advertisers and…
4.4
6 reviews
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Boostable makes advertising easy for sellers and brands on marketplaces. We grow marketplaces by helping their sellers advertise…
4.4
9 reviews
Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences…
4.4
384 reviews
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Emerse offers quality controlled managed services in programmatic advertising, including display/banner, video, digital out of…
4.4
10 reviews
E-planning is an ad tech company that provides multiple top-notch solutions for publishers and buyers in order to maximize their…
4.4
4 reviews
Maxbounty is a world leading performance-based cpa network that specializes in maximizing the ROI of our partners. Our goal is to…
4.4
19 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
Permutive is the predictive collaboration platform enabling walled garden outcomes on the open internet. With permutive…
4.4
67 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.