Smartyads is a global adtech company founded in 2013, providing programmatic advertising and monetization solutions for media…
4.6
16 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Adbutler is an API-first ad server and retail media platform used by publishers, retailers, marketplaces, SaaS teams, and app…
4.5
50 reviews
4.5
12 reviews
Give your business an unfair advantage with creatives / banners generated by highly trained artificial intelligence. Why…
4.5
383 reviews
Manage your professional reporting easily. Build insightful dashboards in minutes.agencies, media buyers, user acquisitions…
4.5
12 reviews
Bannerwise is the platform to create, manage and optimize html5 banners in a matter of seconds. Bannerwise was recently named ing…
4.5
60 reviews
Brandzooka allows you to put your videos in front of your exact target audience on the biggest sites on the web. Click here to…
4.5
44 reviews
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
4.5
15 reviews
A unique mobile ad network for app publishers, consoliads provides extremely economical installs for your app boost, guaranteed…
4.5
14 reviews
Convert2media's performance marketing network currently supports a wide variety of promotional channels ranging from paid search…
4.5
12 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Replace your marketing agency or expert Facebook marketers with this simple AI autopilot advertising platform that will…
4.5
82 reviews
Launch custom retail media campaigns in as little as 14 days with kevel's retail media cloud - the ultimate SaaS platform…
4.5
42 reviews
Agent-led customer engagement platform for ecommerce, retail, and d2c businesses
4.5
13 reviews
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
4.5
75 reviews
Trueclicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their…
4.5
61 reviews
Wordstream by localiq is your go-to source for data, insights, and endless digital marketing ideas. Our original content, powered…
4.5
926 reviews
Paid-search ad creation, optimization, and analysis powered by AI. Adlabs creates hundreds of thousands of ads every year and has…
4.4
11 reviews
Founded in 2010, ironsource built the leading business platform for the app economy. Our mission is to help developers turn their…
4.4
24 reviews
Adyouneed enables e-commerce owners and small businesses to give agency-quality ads by taking away the complexity of the ad…
4.4
144 reviews
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Click kingdom is an affiliate network that’s found its niche in the health and skin care segment - with an extra bonus software…
4.4
10 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.