Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
4.7
16 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech…
4.7
37 reviews
Gs1 us serves more than 300,000 businesses in 25 industries in the United States by facilitating industry initiatives…
4.7
9 reviews
Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power…
4.7
113 reviews
Pencil is marketing's AI operating system. We help enterprise brands aggregate AI models, enforce governance, and scale creative…
4.7
11 reviews
Usage-based
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: simplify…
4.7
Adyogi is a SaaS-based performance automation platform that drives profitable growth for ecommerce businesses of any size…
4.6
8 reviews
Automate campaign production and create digital advertising at scale, effortlessly. Manage the entire campaign lifecycle with…
4.6
115 reviews
Clickcease™ detects and blocks click fraud on your Google ads campaigns. Automatically block competitors and bots from wasting…
4.6
93 reviews
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including bmw, omoda &…
4.6
13 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Abyssale is the creative automation platform that frees marketing teams from mindless production tasks. We enable everyone to be…
4.5
2 reviews
Adbutler is an API-first ad server and retail media platform used by publishers, retailers, marketplaces, SaaS teams, and app…
4.5
50 reviews
Admetrics is mission control for e-commerce brands. Not just a single source of truth, but real-time profit control and precise…
4.5
1 reviews
Bannerwise is the platform to create, manage and optimize html5 banners in a matter of seconds. Bannerwise was recently named ing…
4.5
60 reviews
Cardlytics (nasdaq: cdlx) is a commerce media platform, powered by our publishers’ first-party purchase data, that makes commerce…
4.5
4 reviews
Dimagi is a global social enterprise that powers impactful frontline work through scalable digital solutions and services. Since…
4.5
2 reviews
Admarketplace is the largest global marketplace for native search advertising. For over 25 years, we’ve connected brands with…
4.5
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
4.5
32 reviews
At leafio, we create software for retail supply-chain process automation and optimization. We are proud to serve 200+ retail…
4.5
1 reviews
Nutanix is a global leader in cloud software, offering organizations a single platform for running apps and data across clouds…
4.5
1 reviews
Usage-based
Onelocal is a leading provider of AI-powered digital marketing solutions for small and medium-sized businesses. We are committed…
4.5
2 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.