When we look at the way tv has always been measured - a lot is missing from the equation: who’s actually in the room, and are…
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Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Tvty empowers marketers with actionable intelligence to measure and optimize global tv advertising. Tvty’s solutions allow brands…
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We're an ad tech company that holisticly focuses on digital publisher needs. Our core is video player and audio player. In…
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Venatus media is the advertising growth engine where premium games, sports, and entertainment content thrive - and brands meet…
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Vibrant media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what…
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Vidsy helps global brands achieve business goals with effective video ads, created efficiently and consistently for digital…
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Vidverto is a leading ad tech company that has provided high-level programmatic advertising solutions since 2015. As a certified…
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Founded in 2008, vpon inc. Is the leading big data analytics company focusing on the area of mobile advertising for smart…
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Welcome to vyadd's LinkedIn page! Vyadd ltd is the rapidly-growing mobile advertising company which serves you the best solutions…
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Wapstart is the largest mobile advertising network and the owner of the most popular and complete mobile sites catalogue…
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For over 25 years, weborama has enabled brands, agencies and publishers to leverage their audiences and inform their marketing…
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Woobi is an award-winning technology company with offices in New York, London and tel aviv. The company's programmatic in-game…
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Wurl (an applovin company) is a leader in the ctv industry, helping connect viewers to the content they want to see with…
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Yeahmobi is a leading mobile marketing company that helps businesses reach global growth. Driven by technology, data, and…
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Yellowhammer media group is a full-service digital agency that serves direct-to-consumer brands looking to grow and thrive in the…
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For publishers (web, mobile and ott), yuktaone media ERP enables end-to-end automation of digital ad and revenue operations…
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Zalster is a meta business partner that combines the expertise of professionals alongside powerful algorithmic automation that…
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One platform, your entire retail media network. Zitcha is the world's first unified omnichannel retail media platform, bringing…
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.