Tapresearch pioneered rewarded survey app monetization, and continues to create new ways for mobile apps to generate revenue. For…
4.1
17 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
@llamagroup
4.1
8 reviews
Webinstall™ is the first name in install manager technology. Find out how to use our years of experience to best serve your…
4.1
9 reviews
Founded in 1999, wideorbit helps media companies do more business by making it easier to sell advertising. We offer the one…
4.1
50 reviews
See.feel.hear.create We believe in the magic of video and audio. That's why we've been developing world-class software for…
4.1
18 reviews
Subscription
Our proprietary advertising platform provides first-class solutions that automate the purchase & sale of digital advertising for…
4.0
10 reviews
Adacado creates engaging personalized display ads at scale that connect brands and advertisers to their audience. Our platform…
4.0
1 reviews
Adbeat helps you uncover any advertisers online strategy. Dominate your market with display advertising - view competitors…
4.0
6 reviews
Adblade pioneered image plus text native ads. Since the introduction of our copyrighted "newsbullet" native ad unit, adblade has…
4.0
2 reviews
4.0
1 reviews
Success software develops tools and solutions to help improve the productivity of Salesforce and Oracle sales cloud users. Our…
4.0
1 reviews
Admiral is the visitor relationship management (VRM) company.
4.0
2 reviews
Subscription
Adocean is a new generation ad server which takes advantage of a technologically advanced platform for delivering advertisements…
4.0
1 reviews
Adplorer is a local digital advertising software built specifically to help digital agencies and franchise brands/multi-location…
4.0
1 reviews
Adriel is the ad operations (adops) platform of choice for leading brands and agencies around the world. We help businesses make…
4.0
4 reviews
Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…
4.0
563 reviews
Adscend creates rewards-based ad solutions for apps and websites. We help you earn more, boost retention, and acquire users in…
4.0
1 reviews
Adscook is a Facebook ads management tool to scale your ads easily. It helps marketers create, automate and analyze their ads…
4.0
3 reviews
Adxad is a dynamically developing ad network for publishers & advertisers. We buy & sell traffic for banner, popunder, native…
4.0
3 reviews
Affectiva is now a smart eye company. In June 2021 smart eye acquired affectiva. We are merging the two companies to form a…
4.0
1 reviews
Genesis media is the first company to connect user behavior, content analytics and programmatic advertising in one platform. The…
4.0
20 reviews
Madvertise media is part of the dutch technology and media group azerion and has been active on the European ad tech market since…
4.0
1 reviews
Established in 2020, bidscube is a full-stack technology adtech company developing a programmatic ecosystem, connecting both…
4.0
1 reviews
Bidvertiser is an advertising network with its main focus on technology, optimization and automation. Each month, bidvertiser…
4.0
2 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.