Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
4.4
14 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Emerse offers quality controlled managed services in programmatic advertising, including display/banner, video, digital out of…
4.4
10 reviews
E-planning is an ad tech company that provides multiple top-notch solutions for publishers and buyers in order to maximize their…
4.4
4 reviews
Fraud blocker is a leading click fraud protection software for marketing professionals that uses proprietary algorithms to detect…
4.4
15 reviews
Hiro’s proprietary technology - together with its team of industry experts - have created one of the leading online-video…
4.4
5 reviews
Kintegra is a cross-channel automation platform that helps you to increase your business growth using AI technology. You can…
4.4
15 reviews
Kintegra is a cross-channel automation platform that helps you to increase your business growth using AI technology. You can…
4.4
15 reviews
Lotame’s 20 years of earned expertise is a testament to our ability to drive change. Our innovation, creativity, and…
4.4
113 reviews
Maxbounty is a world leading performance-based cpa network that specializes in maximizing the ROI of our partners. Our goal is to…
4.4
19 reviews
Narrative's data normalization and collaboration infrastructure makes data usable across your teams, businesses, and partners…
4.4
4 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
Permutive is the predictive collaboration platform enabling walled garden outcomes on the open internet. With permutive…
4.4
67 reviews
Powerlinks media, ltd. Is the advertising industry’s leading relevance automation platform, powering growth for some of the…
4.4
4 reviews
We help online retailers to grow ahead of their competition by leveraging multi-channel ad automation, retail intelligence and…
4.4
8 reviews
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our…
4.4
467 reviews
Snapwidget is the best way to display your Instagram, Twitter and Facebook photos on your website or blog. We offer customizable…
4.4
10 reviews
Storyteq is the all-in-one content marketing platform that makes campaign rollout effortless. We help marketing and creative…
4.4
52 reviews
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
4.4
58 reviews
Founded in montreal in June of 2008, our platform lets you reach your target audience while using data-driven decisions in order…
4.4
6 reviews
33across shortens the path between inventory and advertising demand using machine learning, AI and predictive modeling. Experts…
4.3
122 reviews
Adapex helps leading us websites maximize their monetization through expert optimization of all programmatic channels and…
4.3
3 reviews
Adgate media helps desktop and mobile app developers maximize their revenues. We accomplish this by using non-intrusive…
4.3
38 reviews
All-in-one Google & social media brand management software Posts & kampagnen mit adhook planen, veröffentlichen, analysieren…
4.3
4 reviews
We are pioneers in the space of ad traffic validation (atv), brand hygiene protection, ecommerce intelligence and account…
4.3
12 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.