Adadapted is the only commerce media platform proven to turn cpg shopper intent into instant action, without the friction. Our…
5.0
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
We are always on the lookout for motivated agencies and businesses with a growth and improvement mindset. The more successful you…
5.0
1 reviews
Trust thousands of customers from around the world trust us with their software solution needs. Experience over twenty years’…
5.0
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
4.8
22 reviews
Airtory as a platform enables advertisers to build and deploy interactive engaging ad experiences within a short turnaround time…
4.6
33 reviews
Gruuv is the 1st self-serve platform for marketers to create and deliver high-impact interactive video advertising. Gruuv video…
4.6
15 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Smartyads is a global adtech company founded in 2013, providing programmatic advertising and monetization solutions for media…
4.6
16 reviews
Telefogist is a global vendor of click2call ad tracking infrastructure available in 60+ countries wold-wide. Integration with our…
4.5
1 reviews
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective…
4.5
1 reviews
Sharethrough merged with district m in February 2021 to form what is now one of the leading independent global ad exchanges…
4.5
75 reviews
Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences…
4.4
384 reviews
Improving digital advertising and online privacy.
4.3
3 reviews
Whatrunswhere is the premiere media intelligence platform for desktop, mobile, and native display advertising. Since 2011, we've…
4.3
4 reviews
Admedia helps agencies and brands meet their KPIs and hit their ROI objectives. Admedia’s cross-channel advertising platform…
4.0
2 reviews
Webmoblink is a global programmatic rtb dsp which enables advertisers and publishers to target and deliver relevant, engaging ad…
4.0
2 reviews
Cross pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our…
3.9
5 reviews
Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…
3.7
3 reviews
Nativex is a leading digital marketing agency committed to helping brands and apps achieve cross-regional growth. With a…
3.5
1 reviews
Pubmatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified…
3.2
11 reviews
Conversant llc is now the digital media arm of epsilon; follow along on the epsilon page for updates…
3.1
17 reviews
Flite makes digital advertising more effective for brands, more profitable for publishers, and better ad experiences for…
2.5
2 reviews
Thunder experience cloud solves bad ads. You can now create, personalize, and measure ad experiences.
2.5
2 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.