Bionic advertising systems provides media investment management software including media planning, media buying, project…
5.0
2 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Koddi is the leading commerce media technology for enterprises. Leveraging AI and first-party data, koddi builds retail and…
5.0
1 reviews
Layerfive is a unified customer data, multi-touch attribution, and privacy management SaaS platform. We transform how marketers…
5.0
1 reviews
Revenera’s solutions help software and iot companies build and deliver secure products while protecting their ip. Make a great…
5.0
2 reviews
Adpushup was formed in 2014 with a simple idea: while a/b testing was becoming popular, no one was using it to optimize…
4.8
23 reviews
Cience technologies, inc., founded in 2015 and headquartered in Denver, CO, is a pioneering global company in lead generation…
4.8
2 reviews
Wunderkind is pioneering a new category of AI agentic marketing decisioning - where identity meets AI to drive scalable…
4.7
31 reviews
Media-buying software that makes sense! You know media buying. Our software makes it easier. Media link software is an…
4.6
4 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Launch search, social, and SEO campaigns in minutes, not hours. We are the multichannel marketing automation platform built to…
4.5
2 reviews
Dimagi is a global social enterprise that powers impactful frontline work through scalable digital solutions and services. Since…
4.5
2 reviews
Agent-led customer engagement platform for ecommerce, retail, and d2c businesses
4.5
13 reviews
Videoamp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media…
4.5
1 reviews
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
4.4
58 reviews
Fullcontact is a real-time, privacy-safe identity resolution SaaS platform building trust between people and brands. We create…
4.3
98 reviews
Our mission is to provide advertisers with the superior products they need to stay competitive in an increasingly complex…
4.3
11 reviews
Placements.io is the #1 omnichannel management platform for both sellers and buyers of digital advertising. Our adsalesos is the…
4.3
8 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…
4.3
3 reviews
Informatica (nyse: infa), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of…
4.2
3 reviews
Quote-based
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
4.2
6 reviews
Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…
4.1
196 reviews
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver…
4.1
346 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.