Geoedge is a leader in the adtech industry, equipping the industry with real-time, client-side malvertising prevention and ad…
5.0
1 reviews
Subscription
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced…
5.0
1 reviews
Broadstreet gives small publisher sales teams a reason to believe in their products-and themselves. They’re doing important work…
4.8
47 reviews
Subscription
Vdx.tv is a global, tv/video advertising technology company that helps brands magnify the magic of their tv ads by connecting the…
4.8
3 reviews
Gs1 us serves more than 300,000 businesses in 25 industries in the United States by facilitating industry initiatives…
4.7
9 reviews
Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power…
4.7
113 reviews
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: simplify…
4.7
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Dimagi is a global social enterprise that powers impactful frontline work through scalable digital solutions and services. Since…
4.5
2 reviews
Nutanix is a global leader in cloud software, offering organizations a single platform for running apps and data across clouds…
4.5
1 reviews
Usage-based
Videoamp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media…
4.5
1 reviews
Pacvue is the only fully integrated commerce operating system that seamlessly unifies retail media, commerce management and…
4.4
12 reviews
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
4.4
58 reviews
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
4.3
15 reviews
Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…
4.3
3 reviews
Informatica (nyse: infa), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of…
4.2
3 reviews
Quote-based
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
4.2
6 reviews
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
4.2
74 reviews
Triplelift is the creative ssp that transforms digital advertising through creative technology and innovative ad formats. We help…
4.2
13 reviews
Liveramp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics…
4.1
80 reviews
Subscription
Mgid is a global advertising platform helping brands and publishers succeed on the open web with performance-driven, AI-powered…
4.1
10 reviews
Don't replace what's working. Add incremental scale. Perform[cb]'s outcome engine discovers your next growth channel - reaching…
4.0
5 reviews
Sas is a global leader in data and AI. With sas software and industry-specific solutions, organizations transform data into…
4.0
1 reviews
These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.