Sector

Digital Advertising Platforms

For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.

201 businesses

GoWit

Newark, Delaware, United States

Gowit is the global adtech leader, powering omnichannel commerce and retail media advertising for retailers, brands, and…

4.0 1 reviews

MINT

New York, New York, United States

Mint is the leader in advertising resource management (arm) software, driving marketing transformation in the age of agentic AI…

4.0 2 reviews

Native Ads

New York, New York, United States

Native advertising is a form of online advertising that matches the form and function of the platform or website on which it…

4.0 1 reviews

Okanjo

Milwaukee, Wisconsin, United States

Wisconsin-based okanjo, is disrupting the affiliate program and marketing space by providing affiliate and influencer networks…

4.0 1 reviews

Perform[cb]

Venice, Florida, United States

Don't replace what's working. Add incremental scale. Perform[cb]'s outcome engine discovers your next growth channel - reaching…

4.0 5 reviews

Polygraph

Austin, Texas, United States

Polygraph media helps companies execute local, social advertising campaigns with data science. We bring together social data…

4.0 2 reviews

Quarizmi

Cambridge, Massachusetts, United States

Quarizmi adtech helps large paid search advertisers scale up their investment in PPC campaigns. Quarizmi has developed a series…

4.0 2 reviews

RealVu

New York, New York, United States

Realvu, the industry leader in viewable impression technology, is a privately held company formed in 2002. Realvu is a fast…

4.0 4 reviews

Solve Media

Philadelphia, Pennsylvania, United States

Solve media’s performance-based online advertising platform is the gold standard for online branding, at scale. The type-in™…

4.0 1 reviews

Strike Social

Chicago, Illinois, United States

Strike social’s machine learning technology is an end-to-end YouTube, meta, TikTok, and all-biddable social execution platform…

4.0 1 reviews

Trueffect

Westminster, Colorado, United States

Trueffect is a data and analytics company focused on media precision. Precision is the next great frontier as media and marketing…

4.0 1 reviews

Webmoblink

Miami, Florida, United States

Webmoblink is a global programmatic rtb dsp which enables advertisers and publishers to target and deliver relevant, engaging ad…

4.0 2 reviews

Cross Pixel Media

New York, New York, United States

Cross pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our…

3.9 5 reviews

Cybba Ads Retargeting

Boston, Massachusetts, United States

Cybba inc. Brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using…

3.9

El Toro Ad Tech

Louisville, Kentucky, United States

El toro is a cutting-edge digital marketing company specializing in hyper-targeted audience and marketing solutions. Our…

3.9 12 reviews

Amobee

Redwood City, California, United States

Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. The turn…

3.8 51 reviews

AppDiscovery by AppLovin

Palo Alto, California, United States

Applovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end…

3.8 2 reviews

Clickable

New York Ny, New York, United States

Clickable makes marketers thrive by delivering powerful intelligence for social and search advertising. With clickable, marketers…

3.8 15 reviews

Marin Software

St Louis, Missouri, United States

Marin was acquired by trilogy / esw capital in 2025. From our first release in 2007, marin helped thousands of professional…

3.8 449 reviews

ZEDO

San Francisco, California, United States

Zedo, inc. Is a platform offering high impact formats. Known for technical innovation and ability to scale, zedo offers…

3.8 15 reviews

360 Platform

Palo Alto, California, United States

Youappi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From…

3.7 3 reviews

sovrn

Boulder, Colorado, United States

Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer…

3.7 6 reviews

Xandr Invest

New York, New York, United States

As of September 25, 2018, appnexus is now "appnexus, a xandr company." please follow along on…

3.7 33 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.

People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.

The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.

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