Sector

Digital Advertising Platforms

For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.

69 businesses

AudienceXpress

New York, New York, United States

With audiencexpress, easily buy targeted, premium video inventory at scale. Learn how audiencexpress can help you today.

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Bidmind

Camden, Delaware, United States

Bidmind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (dooh), digital audio…

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BidSwitch

New York, New York, United States

Bidswitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by iponweb…

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Byyd

New York, New York, United States

Byyd is the mobile advertising platform for real-time bidding on mobile inventory. We make it easy to buy smartphone and tablet…

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diDNA

Orlando, Florida, United States

Didna is the enterprise ad management platform that optimizes digital ad inventory for publishers through our proprietary core ad…

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display.io

New York, New York, United States

Display.io helps advertisers reach net-new audiences by making fragmented mobile app and audio channels usable at programmatic…

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DSP

Walnut Creek, California, United States

Recognized by deloitte technology fast 500 for innovation, inc power partner for outstanding service, stevie's gold awards for…

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flytedesk

Boulder, Colorado, United States

Flytedesk is the college media network connecting brands with students and empowering student publishers to thrive. We take…

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Impaktu

Miami, Florida, United States

For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…

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IQzone

Scottsdale, Arizona, United States

Matching the strengths of our demand to the needs of global supply In-app I web I ctv We’ve raised the bar for performance…

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Kubient

New York, New York, United States

Our audience cloud's open marketplace is a single point of entry for advertisers and publishers to reach, monetize, and connect…

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MadHive

New York, New York, United States

Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their…

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MediaAlpha

Los Angeles, California, United States

Mediaalpha uses technology and data science to help businesses optimize their customer acquisition efforts. Our customer…

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Optimatic

New York, New York, United States

Optimatic is the leading video ssp enabling a programmatic, brand safe marketplace. Combining scale with unmatched levels of…

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ORION Platform

Las Vegas, Nevada, United States

Version2 is an advertising technology company specializing in programmatic media strategy and algorithmically-driven performance…

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Roxot

New York, New York, United States

Roxot provides quality publishers with a full-service programmatic monetization solution. It grows your ad revenue by increasing…

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Simpli Software

New York, New York, United States

We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…

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Sizmek DCO

Redwood City, California, United States

Rocket fuel is now a part of sizmek. Sizmek is the largest independent buy-side advertising platform that creates impressions…

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TVision

New York, New York, United States

When we look at the way tv has always been measured - a lot is missing from the equation: who’s actually in the room, and are…

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YellowHammer Managed Services

Kings, New York, United States

Yellowhammer media group is a full-service digital agency that serves direct-to-consumer brands looking to grow and thrive in the…

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ZEFR

Los Angeles, California, United States

Zefr is the leading global technology company enabling responsible marketing for social walled garden environments.

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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.

People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.

The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.

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