Trueffect is a data and analytics company focused on media precision. Precision is the next great frontier as media and marketing…
4.0
1 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Cross pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our…
3.9
5 reviews
Cybba inc. Brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using…
3.9
El toro is a cutting-edge digital marketing company specializing in hyper-targeted audience and marketing solutions. Our…
3.9
12 reviews
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. The turn…
3.8
51 reviews
Adext was the first ad tech artificial intelligence (AI) software as a service (SaaS) self-service solution in the world, during…
3.5
7 reviews
Channel factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability…
3.5
Fattail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and…
3.4
5 reviews
Adswizz (a siriusxm company) is the technology engine powering the monetization of audio content worldwide. A pioneer in the…
3.4
9 reviews
Flite makes digital advertising more effective for brands, more profitable for publishers, and better ad experiences for…
2.5
2 reviews
At digilant, we champion both emerging brands and small to mid-sized agencies to go farther than they can imagine through access…
2.0
2 reviews
4info is an identity and media solutions company, solving the digital and tv convergence. 4info’s platform powers people-based…
Unrated
Consumer use of mobile devices is changing the advertising landscape drastically and rapidly. As a result, mobile advertising has…
Unrated
Buzzoola is the premier adtech platform in the cis region, now part of mts, the largest telecom provider in the market. We offer…
Unrated
Flytedesk is the college media network connecting brands with students and empowering student publishers to thrive. We take…
Unrated
For more than seven years, we have been delivering premium digital media campaigns on multiple platforms to a wide breadth of the…
Unrated
Our audience cloud's open marketplace is a single point of entry for advertisers and publishers to reach, monetize, and connect…
Unrated
Optimatic is the leading video ssp enabling a programmatic, brand safe marketplace. Combining scale with unmatched levels of…
Unrated
Goprimer.com | disruptive companies grow faster with conversion-optimized ad creative and landing page testing with primer. We…
Unrated
We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…
Unrated
Specless’ mission is to eliminate 90% of unremarkable digital advertising by empowering the remainder to be more valuable…
Unrated
Yellowhammer media group is a full-service digital agency that serves direct-to-consumer brands looking to grow and thrive in the…
Unrated
These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.