Most digital ad environments tell buyers almost nothing about what they're actually buying. In ctv, bid requests arrive with no…
4.8
3 reviews
Sector
Digital Advertising Platforms
For businesses that need to buy, sell, target or measure digital advertising at scale, and for teams trying to stop wasted ad spend or unsold inventory.
Ad Intelligence Software 21Ad Network Software 56Advertiser Campaign Management Software 473Click Fraud Software 29Data Management Platforms (DMP) 80Other Digital Advertising Software 116Publisher Ad Management Software 175
Pontiac intelligence is a fully transparent demand side platform which gives users and advertisers the ability to buy ad space…
4.8
13 reviews
Headquartered in San Francisco, rtbiq empowers brands, agencies and advocacy groups with advanced digital advertising solutions…
4.8
2 reviews
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions…
4.8
22 reviews
Tubesift is a YouTube ads targeting tool that empowers users to set up high-performing video ad campaigns quickly by taking the…
4.8
2 reviews
Vdx.tv is a global, tv/video advertising technology company that helps brands magnify the magic of their tv ads by connecting the…
4.8
3 reviews
Viralgains is a marketing platform that enables brands to discover, understand and nurture new and returning customers by…
4.8
2 reviews
Appodeal is a global player in ad tech and mobile publishing. Its open-source sdk mediation, programmatic ad exchange, and user…
4.7
16 reviews
Reach your growth goals in record time with boostify as your in-house agency. We’re offering around the clock optimizations from…
4.7
3 reviews
The world's first automated advertising platform | our mission is to help startups and small businesses to get laser targeted…
4.7
3 reviews
Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive…
4.7
Oxford biochronometrics helps companies to improve and optimize their marketing campaigns in order to generate better results…
4.7
3 reviews
Oxford biochronometrics helps companies to improve and optimize their marketing campaigns in order to generate better results…
4.7
3 reviews
Wunderkind is pioneering a new category of AI agentic marketing decisioning - where identity meets AI to drive scalable…
4.7
31 reviews
Airtory as a platform enables advertisers to build and deploy interactive engaging ad experiences within a short turnaround time…
4.6
33 reviews
Gruuv is the 1st self-serve platform for marketers to create and deliver high-impact interactive video advertising. Gruuv video…
4.6
15 reviews
Media-buying software that makes sense! You know media buying. Our software makes it easier. Media link software is an…
4.6
4 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Pixis is a complete, AI-powered advertising solution helping consumer brands improve ad performance and streamline workflows.
4.6
10 reviews
Founded in 2013 in San Francisco, mobileaction is a pioneer in app analytics and the growth partner of apps and games for organic…
4.6
11 reviews
Smartyads is a global adtech company founded in 2013, providing programmatic advertising and monetization solutions for media…
4.6
16 reviews
The world's only AI-first dsp.
4.5
8 reviews
Chocolate is a global leader in programmatic digital video advertising. Chocolate premium, is the world's first video ssp with…
4.5
15 reviews
Citizennet, a conde nast company, specializes in workflows for sales and social media buying advertisers. Powered by 850m…
4.5
2 reviews
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These businesses build and run the infrastructure that moves money through digital advertising: the platforms that buy impressions on exchanges, the networks that connect advertisers to publisher inventory, the tools that manage a campaign's bidding and creative rotation, and the systems that stitch together audience data so an ad reaches the right person. Hire one and what changes is operational — you stop manually setting bids in ten different dashboards, you get a single view of where spend is going across mobile, display, native and programmatic channels, and decisions about targeting, pacing and placement start happening on data rather than guesswork.
People end up here because something concrete is broken. A marketing team is spending across several channels with no consistent way to compare performance, or spend is climbing while conversions stay flat and nobody can say why. A publisher has inventory sitting unsold or being sold too cheaply through a single network. Someone has noticed a chunk of traffic looks like bots and suspects click fraud is eating the budget. Or growth has stalled because the audience data used for targeting is thin, third-party cookies are disappearing, and campaigns are reaching fewer of the right people than they used to.
The providers here split roughly by which side of the transaction they serve and how much they automate. Some are demand-side, built for advertisers to plan, bid and optimise campaigns; others are supply-side, built for publishers to manage and price their inventory; some sit in the middle as networks or data platforms matching the two. Within that, the real differences to compare are: how much is self-serve dashboard versus managed service with an account team doing the work for you; how fraud detection actually works (rules-based filtering versus behavioural modelling) and how transparent the reporting is; whether the data layer relies on first-party data you own or third-party matching that's getting harder to rely on; and how deep the integration goes with the exchanges and channels you actually use, since a platform that's excellent for mobile app install campaigns may be weak on native or CTV. Pricing models vary too — CPM, CPC, percentage of managed spend — and that affects whether the incentives are aligned with your results or just with volume.