Our story: we believe that advertising should be an amalgamation of great features, great usability and should have all the tools…
Category
Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
54 businesses
The world’s leading brands and retailers use crealytics as their digital marketing agency to drive profitable business growth. We…
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced…
Somplo, is providing an advanced self-service creative & media management platform (cmp) for digital advertising formats (video…
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced…
Cience technologies, inc., founded in 2015 and headquartered in Denver, CO, is a pioneering global company in lead generation…
ROI hunter is a product performance management (ppm) platform. The platform enables retailers to understand how their individual…
Stackadapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With…
Pencil is marketing's AI operating system. We help enterprise brands aggregate AI models, enforce governance, and scale creative…
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including bmw, omoda &…
Abyssale is the creative automation platform that frees marketing teams from mindless production tasks. We enable everyone to be…
Bannerwise is the platform to create, manage and optimize html5 banners in a matter of seconds. Bannerwise was recently named ing…
Admarketplace is the largest global marketplace for native search advertising. For over 25 years, we’ve connected brands with…
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
Epom is a family of ad tech products designed for meaningful advertising. From our white-label dsp to our powerful ad server, we…
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…
It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…
Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…
Scam-alert: we do not employ freelancers for ad testing or similar, and we will not ask anyone to deposit private funds for such…
Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.