Marin was acquired by trilogy / esw capital in 2025. From our first release in 2007, marin helped thousands of professional…
Category
Advertiser Campaign Management Software
For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.
75 businesses
Viant technology inc. (nasdaq: dsp) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in…
Telaria (nyse: tlra), is a complete software platform to manage premium video advertising. We engineer the most robust suite of…
Rtb house is a next-generation performance demand-side platform (dsp) that uses proprietary deep learning AI algorithms to help…
This account is now closed. Stickyads.tv was acquired by freewheel, a comcast platform services company, in may 2016. For the…
Nativex is a leading digital marketing agency committed to helping brands and apps achieve cross-regional growth. With a…
Conversant llc is now the digital media arm of epsilon; follow along on the epsilon page for updates…
Taptica is a publicly-traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most…
Adfalcon is the first mobile advertising network in the middle east aimed at providing a specialized mobile advertising…
Direct digital media sales is broken. We’re fixing that. Adslot gives premium publishers the power to automate their direct sales…
Swift giant is a startup founded and funded in beijing. It's current main product is bubbleye. Read more about bubbleye below…
Recognized by deloitte technology fast 500 for innovation, inc power partner for outstanding service, stevie's gold awards for…
Elfo is a content provider based in kuala lumpur, malaysia, specializing in a2p messaging solutions. More than just a provider…
Easy mob (ezmob) is a self-serve mobile advertising platform. We enable advertisers to scale demand with premium supply from over…
Gumgum is the mindset company™ transforming advertising. We deliver results by matching brands with people in the right mindset…
Kayzen is a mobile demand-side platform (dsp) dedicated to democratizing programmatic advertising. We enable leading apps…
Founded in 2003 and present in Europe and the americas, kwanko is an international leader in cross-device performance marketing…
Leaf is a technology and data science company delivering performance intelligence solutions for next-gen ecommerce brands…
Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their…
Marpipe turns your product catalog into your best-performing growth channel.
Programmatic advertising made easy. Match2one helps you find new customers online, by placing ads across 1000's of relevant…
Pixability is the leading AI-driven technology & insights provider empowering the world’s largest brands & agencies to maximize…
Silverpush is at the forefront of AI-powered video advertising, delivering sophisticated video ad solutions that empower brands…
We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our…
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.
The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.
Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.