Category

Advertiser Campaign Management Software

For marketers running paid campaigns across Google, Meta, TikTok, DSPs and other ad channels who need one place to plan, launch, bid and report on spend.

53 businesses

TrueClicks

Amsterdam, Noord-Holland, Netherlands

Trueclicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their…

4.5 61 reviews

Adzooma

Nottingham, England, United Kingdom

Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…

4.4 14 reviews

EDEE Budget Pacing

Nottingham, England, United Kingdom

Edee budget pacing is a digital marketing budget management platform which connects directly to Google, Microsoft and Facebook…

4.4 14 reviews

The Trade Desk

Ventura, California, United States

It's more than just clicks. Premium streaming tv. One-click commerce. Trusted journalism. The world’s most popular audio and…

4.4 58 reviews

Quantcast Platform

San Francisco, California, United States

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is…

4.3 15 reviews

Vistar Media

Nyc, New York, United States

Vistar media, a part of t-mobile advertising solutions, is the home of out-of-home (ooh). Out there, in the streets, ad space…

4.3 3 reviews

Facebook

Rosario, Santa Fe, Argentina

Empresa de correo privado, con servicios de alcance nacional, dedicado a la distribucion postal, transporte de documentaciones…

4.2 1266 reviews

Facebook Audience Network

Rosario, Santa Fe, Argentina

Empresa de correo privado, con servicios de alcance nacional, dedicado a la distribucion postal, transporte de documentaciones…

4.2 1266 reviews

Innovid

New York, New York, United States

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported…

4.2 6 reviews

Simpli.fi

Fort Worth, Texas, United States

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We…

4.2 74 reviews

TripleLift

New York, New York, United States

Triplelift is the creative ssp that transforms digital advertising through creative technology and innovative ad formats. We help…

4.2 13 reviews

Choozle

Denver, Colorado, United States

Choozle is an omnichannel digital advertising platform and strategic partner built for today’s media landscape. We combine…

4.1 196 reviews

MGID

Santa Monica, California, United States

Mgid is a global advertising platform helping brands and publishers succeed on the open web with performance-driven, AI-powered…

4.1 10 reviews

AdRoll

San Francisco, California, United States

Adroll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and…

4.0 563 reviews

We built trellis because growing an ecommerce brand shouldn’t feel overwhelming. Between ads, pricing, promotions, inventory, and…

3.9 6 reviews Subscription

BuySellAds

Boston

Buysellads connects great brands with great publishers and vice-versa. Our platform, tools, and services help marketers easily…

3.8 12 reviews

Marin Software

St Louis, Missouri, United States

Marin was acquired by trilogy / esw capital in 2025. From our first release in 2007, marin helped thousands of professional…

3.8 449 reviews

Viant Technology

Irvine, California, United States

Viant technology inc. (nasdaq: dsp) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in…

3.8 6 reviews

Magnite

New York, New York, United States

Telaria (nyse: tlra), is a complete software platform to manage premium video advertising. We engineer the most robust suite of…

3.7 18 reviews
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These are the tools you hire or license to actually run paid advertising day to day: setting up campaigns on ad networks and exchanges, managing bids and budgets, producing and testing creative, syncing audience segments, and pulling performance data back into a single view. Once in place, someone on a marketing team stops logging into six separate ad platforms and manually adjusting bids in spreadsheets, and starts working from one system that pushes campaigns out to Google, Meta, TikTok, connected TV, programmatic exchanges or app install networks, and pulls results back in a comparable format.

The trigger is usually that ad spend has outgrown what a person can manage by hand. Budgets are split across several channels with different interfaces, naming conventions and reporting definitions, so nobody can say with confidence which channel or creative actually drove a sale. Bid changes happen too late to matter, creative gets stale because producing new variants for every platform and format is slow, and the marketing team spends more time reconciling numbers across dashboards than deciding what to do with them. Agencies feel this acutely when they need to report cleanly across multiple client accounts and channels without manual exports.

Providers here split roughly by how wide versus how deep they go. Channel specialists — for search, social, video, native or mobile — go deep on one advertising surface, with tighter integration into that platform's bidding logic and formats, which suits a business whose spend is concentrated in one place. Cross-channel platforms and DSPs sit above multiple networks, giving unified budget pacing, bidding rules and reporting, at the cost of being a layer removed from each platform's native controls. Creative management tools sit slightly apart, focused on producing and testing ad variants at scale rather than media buying itself. When comparing options, look at which channels and inventory sources they actually connect to, whether pricing is a flat fee or a cut of spend, how much bidding is automated versus adjustable by hand, whether reporting resolves down to a shared attribution model or just repackages each platform's own numbers, and how much support comes with the software versus how much you're expected to run yourself.

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